privacy statement

Status: March 2024


Artefact Germany GmbH as the content operator and EASY Marketing GmbH as the technical operator of these pages takes the protection of your personal data very seriously and has taken all technical and organizational measures to comply adequately with data protection regulations. The general data protection regulations can be supplemented by special data protection regulations in certain areas, such as when registering on the platform.

In the event of a conflict between the specific and general rules, it is preferable that the specific and general rules be preferred. The operator of this platform also reserves the right to adapt this data protection declaration so that it corresponds to the current legal requirements or so that the type of use of this platform changes or supplements.

We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration. They will only be processed in accordance with the provisions of data protection law. The following data protection declaration refers only to this platform and the tracking technologies offered by this platform. 

As part of our commitment to transparency and data protection, we participate in the Interactive Advertising Bureau (IAB) Europe's Transparency & Consent Framework (TCF) version 2.2. This involvement ensures that our tracking practices, implemented on third-party websites, adhere to the highest standards of user consent and data processing in alignment with the GDPR. Our participation in the TCF is indicated by our Vendor ID 797.

For more information about the TCF-framework, please visit
https://iabeurope.eu/transparency-consent-framework/


1. data protection at a glance

General information

The following notes give a simple overview of what happens to your personal data when you visit our platform or have contact with the tracking of this platform. Personal information is any information that personally identifies you. This includes information and details such as your first and last name, the associated company, your address or other postal address, the telephone number or your e-mail address or specially generated cookie IDs and, in exceptional cases, irreversibly encrypted IP addresses.

Data collection on our platform

Who is responsible for data collection on this platform?

Data processing on this platform is carried out by EASY Marketing GmbH as the technical operator of this platform. The contact details of the data protection officer of EASY Marketing GmbH can be found further below in this data protection declaration.

How do we collect your data?

On the one hand, your data is collected by you communicating it to us. This may, for example, involve data that you enter in a contact form.

Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g. Internet browser, operating system or time of the page call). This data is collected automatically as soon as you enter our website.

In the case of external contact with the tracking mechanisms of this platform, the forwarding from the advertiser to the advertiser is stored. The most rudimentary information is stored here in order to guarantee the billing of advertising partnerships.

What do we use your data for?

Some of the data is collected in order to guarantee the error-free provision of the website. Other data can be used to analyse your user behaviour.

 

Tracking data is used to ensure measurement methods in online marketing. This is usually used to bill affiliate commissions or to deliver third party tracking to affiliated advertisers.

What rights do you have with respect to your information?

You have the right at any time and free of charge to obtain information about the origin, recipient and purpose of your stored personal data. You also have the right to demand that this data be corrected, blocked or deleted. You can contact us at any time at the address given in the imprint for this as well as for further questions on the subject of data protection. Furthermore, you have the right to appeal to the responsible supervisory authority.

Analysis Tools and Tools from Third-Party Providers

When you visit our website, your surfing behaviour can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. For details, please refer to our Privacy Policy under the heading "Third Party Modules and Analysis Tools".

You may opt out of this analysis. We will inform you about the possibilities of objection in this data protection declaration.

 

2. general information and mandatory information

 

data protection

The operators of this platform take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

If you use this platform, various personal data will be collected. Personal data is data with which you can be personally identified. This privacy statement explains which data we collect and how we use it. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can be subject to security gaps. A complete protection of the data against access by third parties is not possible.

 

Reference to the responsible office

The data protection officer of EASY Marketing GmbH is responsible for data processing and tracking methods on this platform:

EASY Marketing GmbH Thomas Goschnick, Asselner Hellweg 124, 44319 Dortmund

Phone: 0231-586955-0 email: datenschutz@easymarketing-gmbh.de

The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

 

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time. For this purpose, an informal e-mail notification to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

 

Furthermore, you can revoke your consent to data processing in tracking using the opt-out method. In this case, all tracking information stored about you will be deleted and a cookie will be set to ignore future tracking calls. To the Opt-Out

Right of appeal to the competent supervisory authority

In the event of breaches of data protection law, the data subject shall have the right to lodge a complaint with the competent supervisory authority. The responsible supervisory authority for data protection issues is the data protection officer of the federal state in which our company is based. A list of the data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data transferability

You have the right to have data which we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible person, this will only be done as far as it is technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, their origin and recipient and the purpose of data processing and, if applicable, a right to correction, blocking or deletion of this data. You can contact us at any time at the address given in the imprint for this and other questions on the subject of personal data.

 

3. data protection commissioner

Statutory data protection officer

We, EASY Marketing GmbH as the technical operator of this platform, have appointed a data protection officer for our company.

 

Thomas Goschnick

c/o EASY Marketing GmbH

Asselner Hellweg 124

44319 Dortmund

Phone: 0231-586955-0

E-mail: datenschutz@easy-m.de

 

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4. data collection on our website

cookies

Some of the Internet pages use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer by your browser.

Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your terminal until you delete them. These cookies enable us to recognize your browser during your next visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, accept cookies for certain cases or generally exclude them and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

Cookies which are necessary for the electronic communication process or for the provision of certain functions requested by you (e.g. shopping basket function) are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a justified interest in the storage of cookies for the technically error-free and optimised provision of its services. Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are stored, these are dealt with separately in this data protection declaration.

 

5 External contact with our tracking technologies

As a platform for advertisers and advertisers, the central task of this platform is to provide tracking methods to measure advertising success and commission billing. In the case of an integration of an advertising solution of our system, cookies are set when clicking on an advertising integration, which are read in the case of a transaction. These cookies contain rudimentary information as well as IDs that enable the billing of partnerships and the conditional delivery of third-party routines. A collection of personal data by this platform does not take place in this context.

The following cookies are set and evaluated by the tracking system of this platform:

TRS:

Unique, 24-digit identifier (ID) for tracking partnerships. This cookie is stored in the client browser and identifies database records that contain the Touchpoint data.

TRSCJ:

Fallback cookie containing the rudimentary Touchpoint data for tracking partnerships. This cookie contains all Touchpoint data encrypted on the client browser.

Opt-Out

If you should not agree with the storage of these Cookies, then you can refuse and delete over our Opt-Out and refuse the setting of Cookies for the future. In this case, all data that may be stored on the server side for the ID present in the cookie will be deleted automatically. Likewise, a cookie is set in your browser that guarantees this opt-out in the future and excludes you from storage in any tracking routines.

 

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version

used operating system

Hostname of the accessing computer

Time of the server request

The IP address and the referrer URL are not stored in the log files of our systems for data protection reasons.

These data will not be merged with other data sources.

The basis for data processing is Art. 6 Para. 1 lit. b DSGVO, which permits the processing of data to fulfil a contract or pre-contractual measures.

contact form

If you send us enquiries via the contact form, your details from the enquiry form including the contact data you provided there will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. These data will not be passed on without your consent.

The processing of the data entered in the contact form is therefore carried out exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. For this purpose, an informal e-mail notification to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

The data entered by you in the contact form will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

Processing of data (customer and contract data)

We collect, process and use personal data only to the extent necessary for the establishment, content or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures. We collect, process and use personal data relating to the use of our Internet pages (usage data) only to the extent necessary to enable the user to make use of the service or to bill the user.

The collected customer data will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

 

Data transmission at contract conclusion for services and digital contents

We transmit personal data to third parties only if this is necessary in the context of contract processing, for example to the bank commissioned with payment processing.

A further transmission of the data does not take place or only if you have expressly agreed to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 Para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

 

6. analysis tools and advertising

Google reCAPTCHA

We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

The purpose of reCAPTCHA is to check whether the data input on our websites (e.g. in a contact form) is made by a person or by an automated program. To this end, reCAPTCHA analyzes the behavior of the website visitor using various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, length of stay of the website visitor on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

Data processing is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in protecting his web offers against abusive automated spying and against SPAM.

For further information on Google reCAPTCHA and Google's privacy policy, please refer to the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

 

7. plugins and tools

Google Maps

This page uses the Google Maps map service via an API. Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use the features of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy retrievability of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.

You will find more information on the handling of user data in Google's data protection declaration: https://www.google.de/intl/de/policies/privacy/.

Google Web Fonts

This platform uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google's servers. This enables Google to know that your IP address has been used to access our website. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.

If your browser does not support web fonts, a standard font will be used by your computer.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/.

Google Charts

This platform uses the external tool "Google Charts" (https://developers.google.com/chart/) to visualize statistical data.

 

For this purpose, the browser you are using must connect to Google's servers. This will enable Google to know that your IP address has been used to access our website. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's data protection declaration: https://www.google.com/policies/privacy/.

Font Awesome

This site uses so-called web fonts provided by Fonticons, Inc. for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to the Fonticons, Inc. servers. This will allow Fonticons, Inc. to know that your IP address has been used to access our Web site. The use of web fonts is in the interest of a uniform and appealing presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.

If your browser does not support web fonts, a standard font will be used by your computer.

Further information on Font Awesome can be found at https://fontawesome.com/help and in Fonticons, Inc.'s privacy policy: https://fontawesome.com/privacy.